Marketing

Learning Outcomes

After the completion of the lectures the students will be able to :

• • Understand Marketing principles and issues, within the context of the contemporary integrated Marketing Management
  • Analyze the market place, towards the design of marketing strategy and marketing mix
  • Acknowledge the importance of competitive advantage and the consequent requirement for differentiation and “positioning” in the marketplace
  • Understand the meaning of “Value” and “Value for money” and how these lead to cost-effective operations to attain profit

• To know the modern communication practices, direct and indirect.

General Abilities