After the completion of the lectures the students will be able to :
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- Understand Marketing principles and issues, within the context of the contemporary integrated Marketing Management
- Analyze the market place, towards the design of marketing strategy and marketing mix
- Acknowledge the importance of competitive advantage and the consequent requirement for differentiation and “positioning” in the marketplace
- Understand the meaning of “Value” and “Value for money” and how these lead to cost-effective operations to attain profit
- To know the modern communication practices, direct and indirect.
General Abilities
